Why do Le Labo candles smell so much superior to other candles?

Published on Mar 3, 2023 in Essay
candles-le-labo
I've spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn't find a cheapo knock off. Honestly it was a difficult question to answer through Google, so I resorted to Twitter. Apparently it has something to do with certain fragrances costing thousands of dollars per ounce: Other factors are the type of wax used and "fragrance load." As someone whose worked in copywriting/marketing, I'm often skeptical of expensive products that are expensive only because of marketing. Skin care is a big culprit of this. This $14/bottle of CeraVe lotion is probably the same (or better) than most $100/bottle lotions:
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Why do Le Labo candles smell so much superior to other candles? | SwipeFile