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The Problem-Agitate-Solution (PAS) Copywriting Formula
One of the simplest copywriting formulas to follow is Problem-Agitate-Solution. First, you empathize with a problem your audience has. Then, you pour a little...
Jul 17, 2020
Copywriting
AppSumo Prey Email
I walked in my apartment ... and my iMac was gone I should've used Prey ... I walked into my apartment on a Friday...
Nov 28, 2017
Emails
Schweppes Ginger Ale Print Ad
Scheweppes - The emperor of all the Ginger Ales
Apr 15, 2018
Print Ads
Ogilvy
Image showing dial-up modem "handshake" noise explanation
You might remember that weird sound dial-up modems made from back in the day, that unmistakable “EEhhhhhh awwwwwwwooooo BHSSSHHHHH” Well it turns out that’s...
Mar 11, 2022
Images