1-800-Contacts Warm Email Reminder

This email from 1-800 Contacts nails the customer reminder. It’s short, helpful, and keeps their brand top of mind without being pushy.

Marketing analysis

The subject line speaks directly to a real customer behavior: forgetting to change contacts. The body copy uses simple, human language (“Are we totally off?”) and ends with two clear CTAs—one to take a quiz and one to reorder. The design is clean, with bright colors and direct actions.

Why it works

• Solves an actual customer pain point (forgetfulness)
• Provides value before selling
• Keeps the brand relevant with gentle touchpoints
• Uses calm, clear design and copy
• Gives two easy paths for engagement

Examples

• Amazon’s “You might need more of this” reorder reminders
• Dollar Shave Club’s monthly “restock ready?” emails
• HelloFresh’s “Skip or change your meals” nudges
• Chewy’s pet supply reorder prompts
• Quip’s toothbrush replacement reminders