1-800-Contacts Warm Email Reminder
Emails
Oct 26, 2020
This simple email is super effective.
1.) It reminds me to change my monthly contacts, which is very helpful because I always forget. As a customer, I appreciate them for that.
2.) It keeps their company top of mind, without being annoying or pushy.
3.) It gives me the option to order more if I want.
Image Description
The email from 1-800 Contacts features a friendly, cartoonish eye character holding a contact lens. It includes a reminder about switching contacts and offers a quiz to personalize the experience. The design is clean and user-friendly, with clear calls to action like "Take quiz" and "Reorder now."
Positive Aspects
- Engaging Visuals: The playful eye character adds a fun, approachable element to a routine reminder, making it more engaging.
- Clear Calls to Action: The email effectively uses buttons like "Take quiz" and "Reorder now" to guide the user towards taking action.
- Personalization Option: Offering a quiz to tailor the experience shows a customer-centric approach, enhancing user engagement.
Key Takeaways
- Timely Reminders: Regular reminders help customers maintain their contact lens schedule without being intrusive.
- Brand Visibility: Such emails keep the brand top-of-mind in a subtle, value-adding way.
- Easy Reordering: Providing a direct link for reordering simplifies the buying process, increasing convenience.
Additional Insights
This email is a great example of how to blend utility with marketing. By focusing on customer needs (like reminding them to change contacts), 1-800 Contacts strengthens their relationship with users. Adding a touch of humor with the eye character can make the task seem less mundane, increasing the likelihood of customer interaction.
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