1440 "Thank You for Subscribing" email

1440’s welcome email is a masterclass in clarity and connection. It welcomes you, explains exactly what to expect, and helps ensure their newsletter lands in your inbox. It even feels like a quick note from a friend, not an automated message.

Why it works

• Sets expectations: Readers know what, when, and how often they’ll get emails.
• Feels personal: Comes from the cofounder, signed off with a casual “See you soon.”
• Drives engagement: Invites users to read the latest digest right away.
• Increases deliverability: Gives simple steps to make sure emails hit the inbox.
• Encourages sharing: Adds a friendly nudge to forward it to friends.

Examples

• Morning Brew uses a casual tone from “The Brew Crew” to feel personal.
• The Hustle links straight to their latest issue to boost click-throughs.
• Substack creators often send “welcome” notes that feel handwritten.