Matt Gray "Clickable" Emails
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Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a few links. But the real magic? The subject line: “Open to see my Bali office.”
Why this email works
- Curiosity hook: The subject line teases something cool (a Bali office!) without giving it away.
- Personal angle: You’re getting a peek into Matt’s real life, not a generic marketing message.
- Short and scannable: Pure text means it looks like a personal email, boosting open and click rates.
- Clear CTA: One simple “watch here” link—no confusion on what to do next.
Similar winning examples
- James Clear’s 3-2-1 newsletter: minimal design, clear curiosity.
- Morning Brew: punchy subject lines like “Your boss saw this first.”
- Tim Ferriss: personal story tones that make every email feel 1:1.
Analyzed by Swipebot
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