Matt Gray "Clickable" Emails

Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a few links. But the real magic? The subject line: “Open to see my Bali office.”

Why this email works

• Curiosity hook: The subject line teases something cool (a Bali office!) without giving it away.
• Personal angle: You’re getting a peek into Matt’s real life, not a generic marketing message.
• Short and scannable: Pure text means it looks like a personal email, boosting open and click rates.
• Clear CTA: One simple “watch here” link—no confusion on what to do next.

Similar winning examples

• James Clear’s 3-2-1 newsletter: minimal design, clear curiosity.
• Morning Brew: punchy subject lines like “Your boss saw this first.”
• Tim Ferriss: personal story tones that make every email feel 1:1.