Matt Gray "Clickable" Emails
This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday, he'll send a short email with no images that just has links. It's extremely short, making it very clickable.
This particular one has a cool subject line:
"Open to see my Bali office", and he's in Bali traveling, so you get to see his office which is really cool. But he doesn't show you any previews, so there's a lot of curiosity built up, so you definitely want to click one of these links, leading to very high click-through rates.
The full email looked like this:
Image Description
The image shows a plain text email with a simple, direct format. It includes a few key points about running a business from Bali, building independent systems, and the concept of "Team × Systems = Freedom."
Positive Aspects
The email's minimalistic design and engaging subject line, "Open to see my Bali office," create curiosity and drive high click-through rates. By avoiding images, it focuses the reader's attention on the content and links, making it highly clickable.
Key Takeaways
- Engaging Subject Line: A creative and intriguing subject line piques curiosity and encourages opens.
- Minimalistic Design: A simple email with no images directs focus on the content and links, increasing clickability.
- Curiosity-Driven Content: By withholding previews, the email builds curiosity, enticing readers to click links for more.
- Value Proposition: Clear benefits, like learning to run an 8-figure business from Bali, offer strong incentives to engage.
- Accessibility: The promise of free, valuable content makes the offer accessible and appealing to a broad audience.
Additional Insights
Imagine getting an email that promises a peek into an exotic Bali office, but you have to click to see it. It’s like a treasure hunt where curiosity leads you to click. This technique not only increases engagement but also creates a personal connection by sharing a glimpse of the sender’s life. Plus, who wouldn't want to know the secret behind "Team × Systems = Freedom"? It's a catchy formula that promises to simplify and empower your work life.
