YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo
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Noah Kagan
Noah Kagan’s AppSumo does something simple but brilliant: it takes the “deal” format and turns it into a movement for entrepreneurs. Every part of the site screams value and exclusivity — lifetime software deals, social proof, and urgency all stacked together.
Why It Works
- Value stacking: Huge discounts make every offer feel like a no-brainer.
- Social proof: “Helping 1M+ entrepreneurs” and a 4.8-star rating builds instant trust.
- Urgency: Limited deals and “hot now” sections trigger FOMO.
- Personalization: Email signup gives tailored offers, turning browsers into repeat buyers.
Real-World Examples
- AppSumo: $59 lifetime software deal vs. $989 retail price.
- Sumo.com: Email popups and giveaways used to grow 700k+ subscribers.
- KingSumo: Viral giveaways generating 100k+ leads for creators fast.
- SendFox: Built-in email marketing for creators, free with easy upsells.
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