1936 Johnnie Walker Have You Noticed Print Ad

This is a vintage Johnnie Walker Scotch ad. Next time you see someone with a brisk walk in the morning, you’ll know what they drank last night.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.