Reddit physical business post

reddit-postcard-post.png

A Redditor from /r/sweatystartup dropped a gem: they added $10–15k in extra revenue just by mailing postcards to a customer’s 25 closest neighbors. That’s right—snail mail still works.

Why it Works

  • Social proof: Seeing your neighbor use a service builds trust fast.
  • Timing: Postcards hit mailboxes right after the truck is seen in the area.
  • Hyper-local targeting: Every card goes to people already likely to buy.
  • Tactile marketing: Physical mail stands out more than another ad online.

Real Life Examples

  • Lawn care companies send “We just mowed your neighbor’s lawn” cards—boosting route density.
  • Cleaning services mail local discount cards after one booking—turning one job into five.
  • Roofers drop flyers on the same street they’re working—easy upsell territory.
  • Painters use door hangers post-job—neighbors notice and call within days.

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