1954 Marlboro

Copywriting Formula - 5 Basic Objections

The 5 basic objections: 1.) I don’t have enough time. 2.) I don’t have enough money. 3.) It won’t work for me. 4.) I...

David Ogilvy on Bad Campaigns.

Best Buy Black Friday Tweet

Here's a great example of a Black Friday campaign that gets buyers engaged and creates buzz. Just make sure to choose a platform that...

Personalized Direct Mail Drop for Manual Therapy Clinic

A Manual Therapy clinic in Austin blanketed downtown with this mail drop that comprises mostly of tests, and reads more like a sales page...