1956 Ogilvy "The man from Schweppes is here" print ad
Published in 1956, this awesome Ogilvy Ad is called "The Man From Schweppes Is Here” shows the sharply dressed CEO of Schweppes (Commander Edward Whitehead) getting off a plane onto a red carpet.
This guy was like an influencer back then!
They created a whole brand around him as an intriguing character, much like the recent Dos Equis "most Interesting Man In The World" guy.
Image Description
The image captures a classic scene from a vintage advertisement featuring Commander Edward Whitehead. He is elegantly dressed, stepping confidently off a BOAC airplane onto a red carpet, exuding sophistication and class.
Positive Aspects
This iconic advertisement effectively communicates luxury and prestige. The imagery of a red carpet and a sharply dressed man suggests exclusivity and high status, resonating with the premium image of Schweppes. The use of an airplane reinforces a sense of global reach and sophistication, aligning perfectly with the brand's upscale positioning.
Key Takeaways
- Prestige and Exclusivity: The ad uses imagery of luxury travel and sophisticated attire to position Schweppes as a premium brand.
- Iconic Branding: Featuring a memorable character, Commander Whitehead, who embodies the brand’s essence.
- Historical Significance: The ad reflects the cultural and advertising norms of the 1950s, offering a glimpse into the era's marketing strategies.
Additional Insights
This ad is a fantastic example of how brands used storytelling and character creation in the mid-20th century to build a narrative around their products. The Commander’s portrayal as a distinguished gentleman not only captures attention but also builds a persona that audiences can connect with, enhancing brand loyalty. Plus, there's something undeniably charming about the idea of stepping off a plane onto a red carpet—it's the kind of aspirational image that still resonates today!
