1956 Ogilvy "The man from Schweppes is here" print ad

1956-the-man-from-schweppes-is-here.jpg

Published in 1956, this awesome Ogilvy Ad is called ​"The Man From Schweppes Is Here”​ shows the sharply dressed CEO of Schweppes (Commander Edward Whitehead) getting off a plane onto a red carpet.

This guy was like an influencer back then!

They created a whole brand around him as an intriguing character, much like the recent Dos Equis "most Interesting Man In The World" guy.

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Image Description

The image captures a classic scene from a vintage advertisement featuring Commander Edward Whitehead. He is elegantly dressed, stepping confidently off a BOAC airplane onto a red carpet, exuding sophistication and class.

Positive Aspects

This iconic advertisement effectively communicates luxury and prestige. The imagery of a red carpet and a sharply dressed man suggests exclusivity and high status, resonating with the premium image of Schweppes. The use of an airplane reinforces a sense of global reach and sophistication, aligning perfectly with the brand's upscale positioning.

Key Takeaways

  • Prestige and Exclusivity: The ad uses imagery of luxury travel and sophisticated attire to position Schweppes as a premium brand.
  • Iconic Branding: Featuring a memorable character, Commander Whitehead, who embodies the brand’s essence.
  • Historical Significance: The ad reflects the cultural and advertising norms of the 1950s, offering a glimpse into the era's marketing strategies.

Additional Insights

This ad is a fantastic example of how brands used storytelling and character creation in the mid-20th century to build a narrative around their products. The Commander’s portrayal as a distinguished gentleman not only captures attention but also builds a persona that audiences can connect with, enhancing brand loyalty. Plus, there's something undeniably charming about the idea of stepping off a plane onto a red carpet—it's the kind of aspirational image that still resonates today!

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1956 Ogilvy "The man from Schweppes is here" print ad | SwipeFile