3M Security Glass Street Advertisement

3M didn’t just tell people their glass was tough. They showed it. This bus stop ad displayed stacks of cash behind a pane of “Security Glass.” People could see it, touch it, maybe even think about smashing it. But no one did. Instant proof of strength.

Why It Works

• Turns a product claim into a live demo
• Uses curiosity and risk to grab attention
• Builds instant trust with a visible test
• Makes a boring product (glass) impossible to ignore

Real-World Examples

• Blendtec’s “Will It Blend?” series sent sales up 700% by proving blender power on camera.
• Volvo’s truck stunts made safety feel real, boosting views and brand trust globally.
• Dyson’s transparent vacuum demos turned dirt cleanup into proof of innovation.