Barbecue Street Drain Ad

Most ads blend into the background. This one is the background. Vijay Sales turned a simple storm drain into a hilarious “broken barbecue,” complete with a spatula and a cheeky line: “Need a new barbecue? Call Vijay Sales.”

Why it works

• Uses everyday street elements for instant attention
• Delivers humor that makes people remember the brand
• Costs almost nothing to produce
• Ties the joke directly to the product

Examples

• McDonald’s turned streetlamps into glowing “French fries”
• Kit Kat used bench slats as “chocolate bars”
• Mr. Clean painted one stripe of a crosswalk super white
• Frontline used mall floors with a giant dog image so people looked like “fleas” from above

Smart, funny, and cheap—street-level creativity at its best.