99designs Testimonial Page

Aug 19, 2017

99designs takes a bit of an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector (read: Yelp and TripAdvisor), the page is headlined with an eye-catching video, with customer reviews below it. Plus, it gives users the ability to sort through customer reviews by category so they can read the ones most relevant to them.

Source (blog.hubspot.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image showcases a testimonial page from 99designs, featuring a bold headline, a video thumbnail with a play button, and a star-rating system above customer reviews. The layout is clean and user-friendly, with sorting options for reviews.

Positive Aspects

Engaging Visuals: The use of a video immediately draws attention, making the page dynamic and interactive.
User-Friendly Design: Sorting options for categories and industries allow users to find relevant testimonials quickly.
Star-Rating System: The incorporation of star ratings provides a familiar and easy-to-understand metric for users.

Key Takeaways

Innovative Testimonial Approach: The star-rating system, more common in B2C platforms, adds a unique touch to the B2B testimonial page.
Video Integration: Featuring a video at the top of the page engages users right from the start.
Customer-Centric Design: Sorting options enhance user experience by allowing personalized exploration of testimonials.

Additional Insights

Mixing B2C Elements: Incorporating elements like star ratings from B2C industries can make B2B pages more relatable and intuitive.
Video as a Hook: A well-placed video can significantly boost engagement, making users more likely to explore further.
Personal Anecdote: Imagine scrolling through reviews like browsing movie ratings—a quick star glance gives you instant insights!

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