The Marketing Circles of Control

This visual nails a key marketing truth: focus where you have power. Marketers often overthink metrics or outcomes they can’t fully control (algorithms, virality, trends). Instead, this diagram reminds us to zoom in on what we can control—our strategy, messaging, and execution.

Why It Works

• Visual clarity makes complex priorities simple
• Colors guide the eye into focus (control at the center)
• Perfectly mirrors audience psychology—what they can and can’t change
• Encourages action over anxiety

Real-World Spins

• Nike focuses on brand storytelling and emotion—not how consumers interpret every ad
• HubSpot doubled down on inbound content (control) instead of paid reach (concern)
• Wendy’s Twitter team controls their tone, not public reaction—yet influence follows

Creative Variations