skinny-pop-packaging-redesign.webp

Skinny Pop Packaging Redesign

SkinnyPop’s new look upset fans—but it’s a smart move. As culture shifts from “diet” to “flavor,” the brand updates its...

Packaging/Images
15 hours ago
the-value-staircase-strategy.png

The Value Staircase Strategy

This chart shows how to earn trust before selling. Start with free content, then slowly offer more expensive products.

Formulas/Data/Images
1 day ago
new-york-tax-breakdown.jpg

New York Tax Breakdown

This chart shows that the top 50% of New Yorkers paid 99.8% of income taxes in 2023.

Data/Images
2 days ago
5-levels-of-wealth-from-slavery-to-freedom.png

5 Levels of wealth from slavery to freedom

This post shows 5 stages of money life—from barely getting by to full freedom. Easy terms like “drowning” and “escape...

Motivation/Tweets/Money
3 days ago
a-foolish-doer.jpg

A foolish DOer

A reminder that: A foolish DOer will outperform a smart THINKer. This means if you quickly start on a plan...

Wisdom/Quotes/Advice
4 days ago
life-lesson-from-monopoly.jpg

Life Lesson from Monopoly

Reminding the lessons learned from a childhood game. Clearly explains the importance of investing. It reads: "Imagine playing Monopoly and...

Money/Images/Quotes
5 days ago
difference-between-poor-middle-class-and-rich-flow-cart.jpg

Difference between poor, middle class and rich flow cart.

Clear, visual breakdown of how poor, middle class, and rich people handle money. Great for teaching wealth habits at a...

6 days ago
linkedin-attention-funnel.png

LinkedIn Attention Funnel

This visual breaks down a simple but powerful 3-step formula: eye-catching image → clear audience signal → promised value. Great...

Formulas/Social Media
6 days ago
sleep-advice-from-bryan-johnson.png

Sleep advice from Bryan Johnson

Some solid advice from Bryan Johnson showing the mental part of having good sleep. He says:An hour before your bedtime:1)...

Tweets/Advice/Health
Jul 16, 2025
Latest
compounding-growth-happens-slowlythen-quickl.png

Compounding growth happens slowly….then quickl

This shows the signups for a startup, and how it compounds over time then suddenly “comes out of nowhere” but...

Money/Data
3 hours ago
hiive-buy-private-company-stock-reddit-ad.png

Hiive Buy Private Company Stock Reddit Ad

Strong headline and clear offer. Hiive makes investing in private companies feel smart and bold.

Ads/Copywriting/Books
1 day ago
get-organized-by-sending-an-investor-update-monthly.jpg

Get organized by sending an investor update monthly

Jason Cohen explains why you should send monthly updates to an investor: He says: Send an investor update every month,...

Tweets/Advice
2 days ago
willnitze
Will Nitze
@willnitze
Dr. Squatch and DUDE Wipes both get massively paid out. Lesson? Consumers - now more than ever - want brands with personality. And acquirers / funds have fallen in line.

Lesson From Dr. Squatch and Dude Wipes

Will Nitze points out that brands with personality are what consumers want.He says: Dr. Squatch and DUDE Wipes both get...

Tweets
2 days ago
ray-ban-ai-glasses-with-open-ear-audio-ad.png

Ray-Ban AI Glasses with Open Ear Audio Ad

This ad is clean and cool. “Remix Your Summer” grabs you, the glasses look great, and the idea of hearing...

Ads/Social Media
3 days ago
how-to-solve-a-rubixs-cube-cheat-sheet.jpg

How to Solve a Rubix's Cube Cheat Sheet

Clear one-page cheat sheet that walks you through solving a Rubik’s Cube step-by-step, with easy-to-follow, color-coded visuals.

Images/One pagers/Interesting
4 days ago
adworld-copywriting-objection-killer-roadmap-ad.png

Adworld Copywriting Objection Killer Roadmap Ad

Great example of giving value within an ad. Includes 3 objections → root causes → copy angles → smart questions....

5 days ago
swipes-email-madmen-style-banner.png

🎤 The SWIPES Email (Friday, July 18th, 2025)

Friday, July 18th, 2025 ​​​​​​ ​​SwipeFile.com​​​​​​: Inspiration for your marketing. ​​​​​​CopywritingCourse.com​​​​​​: Get good at selling your stuff.Swipe:This here is called...

Swipes Email/Newsletter
6 days ago
locklab-dont-be-the-guy-who-goes-bald-ad.png

LockLab "Don't be the guy who goes bald" ad

This ad stacks urgency, social proof, and a freebie. “Don’t be the guy who goes bald” a fear-based hook that...

Copywriting/Data/Headlines
Jul 17, 2025

Command Palette

Search for a command to run...

Swipe File Examples From Top Copywriters & Marketers (Free) | SwipeFile