🎤 The SWIPES Email (Friday, July 18th, 2025)
Friday, July 18th, 2025
SwipeFile.com: Inspiration for your marketing.
CopywritingCourse.com: Get good at selling your stuff.
Swipe:
This here is called a "One Pager" Flyer:
These are simple one page documents that gives a high-level overview of a product, service, or business.
One Pagers are actually still common to hand out at things like conferences, events, or even for getting bills passed on congress. This particular one above is a PDF one-pager I got sent that explains what the app is, who it's for, and that it's an app that's about to release on Google. I thought this was interesting because I haven't seen a one-pager for an app before.
They've been distributing this to schools and students for exposure. An interesting use case of a one pager.
Wisdom:
Here's some solid advice for calming your mind and having a good sleep:
I personally find that putting my phone on "do not disturb" and then reading for 10 to 30 minutes is my best chance of falling asleep well.
Interesting:
I did this fun interview with Chandler Bolt of SelfPublishing.com in to discuss the economics of self-publishing a book.
We talk about:
The difference between self publishing and normal publishing.
How much money people make self publishing books.
AI in book publishing, how it’s changing (or not changing).
The different forms of monetizing a book: Royalties vs backend.
We go through examples of 10 books and their results.
How Chandler’s company did $70,000,000 of revenue so far.
0:00 $70M in book guidance + 7,000 books published
0:35 Every book gets a hilarious 1-star review
1:13 2–4 books published per day
2:20 “Short-ification” of books + Kamal inspired Neville
3:13 A memorable quote from Copywriting Course
4:02 “Write long, not long-winded”
4:15 Why publishers want longer books
5:05 Two biggest writing hurdles
7:11 Is a book just a long blog post?
7:30 Why self-publishing is better
9:15 Neville & Noah’s failed book project
10:30 Publishers do almost nothing
11:25 Creators vs Publishers (like music & movies)
12:50 Noah Kagan’s NYT Bestseller strategy
14:20 3 reasons people write books
15:26 Fiction vs real-time news consumption
16:15 90% of Amazon’s top 100 = fiction
17:32 Read Write Own = timeless + trending
18:30 Book = strategy, course = tactics
19:24 Why audiobooks matter
23:05 How much money do books make?
23:39 Royalties vs business revenue - Chandler's $7M example
24:50 10,000 sales = top 1%
26:00 Most passive income = a book
26:42 “Passive income is a myth... except books”
28:10 Fiction series = read-through economics
29:15 3 ways to grow a business
29:50 Like & Subscribe pitch
30:57 SelfPublishing vs SelfPublishingSchool
34:07 Best book titles are simple & clear
35:05 Titles come from talking to people
37:55 Why Neville ditched “Ten Commandments of Copywriting”
38:50 Chandler’s 65+ person team
40:10 Book guides help people not quit
42:15 AI + writing: game-changer or junk factory?
44:05 AI can write books, but YOU gotta market
44:28 What’s AI doing in copywriting?
47:20 Writing = organizing thoughts
48:00 Raw ideas vs AI suggestions
48:50 Unique writing & art comeback?
49:42 Chandler loved AppSumo’s wild emails
50:00 AI = great for titles, not full books
50:50 Talking sales and book outcomes
51:08 Published by Chandler Bolt
51:39 Skip the Flip
53:24 On Borrowed Breath
54:58 6 Pillars of Intimacy
56:28 Unlocking 8 Figures
57:26 6-Minute Fitness at 60
59:44 Mom Life vs Everyday Apocalypse
This video ends abruptly as it did not upload to YouTube correctly. Sorry for that!
Other than that snafu at the end I loved this interview, it was so fun.
Picture:
I planted some basil for the first time ~3 months ago....and now I have WAY TOO MUCH BASIL!
I bought $20 worth of baby basil plants, now it's turned into the equivalent of $100 of basil from the store.
At this rate I will be Basil Billionaire in a few months 🤣
(Hand for scale)
Essay: Great emailers can sell at scale
People who can write great emails can sell products (or ideas) to millions of people.
Become good at writing emails, and you can get a huge amount of people to:
• Directly read your words.
• Buy a product from you.
• Buy a service from you.
• Think like you.
• Vote for you.
• Marry you ❤️
The point is, email continues to be the dominant way to communicate on the internet to a large number of people.
Social media audiences come and go, but email communication stays.
Splurge:
One of the easy ways I made training videos when I first started was simple slideshows.
I personally use Google Presentations to make all my slideshows. For example to make the sales video for Copywriting Course I originally made a slideshow, it looked like this:
For the first version I made the slideshow then recorded my voice over it. Simple!
That was the first version, then it eventually got edited together and looked more like this:
I've been seeing more and more people making video lately, and it's fun to watch people start and improve!
Hope you enjoyed!
Sincerely
Neville Medhora
P.S. Checkout some wins from Copywriting Course members:
"Office hours with Neville are a game-changer. He’s a crazy good marketer, and his feedback is always spot on and super actionable." -GW
"Learning to write copy is improving all my writing. My personal emails are clearer and getting quicker responses." -HB
"I’ve learned as much from reading other people’s feedback as I have from my own. Seeing what works (and what doesn’t) in real time is next-level helpful." -PH
We also do weekly Live Reviews each week....we clip them up for members to watch:
