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American Express Turns a Diamond into a Punchline
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How Dos Equis Turned a Beer Ad Into Iconic Storytelling
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How Dos Equis Made Being Interesting a Lifestyle
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How Dos Equis Made 'Interesting' Its Entire Brand
Most Interesting Man in the World/Ads/Copywriting
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How American Express Used Humor to Make Trust Memorable
Ads/Print Ads/Copywriting
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How American Express Used Humor to Sell Trust
Ads/Print Ads/Copywriting
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How American Express Sold 'Peace of Mind' With Humor
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Vintage Advertising: How American Express Sold 'Safe Spending'
Ads/Print Ads/Copywriting
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The Honeymoon Advertisement That Sold Peace of Mind
Ads/Print Ads/Copywriting
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How American Express Made Furniture Shopping Fun
Ads/Copywriting/American Express
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How American Express Turned a Hairbrush Into a Status Symbol
Ads/Copywriting/American Express
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How a Credit Card Sold the Dream of Skating
Ads/Copywriting/American Express
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How American Express Sold Status With A Simple Tagline
Ads/Print Ads/Copywriting
Jan 2, 2026