
Big Mario Marketing: Sell the Power-Up, Not the Product
Most marketers make the same mistake: they pitch features instead of transformation. The “Big Mario Marketing” framework nails this by...

Never Flip Your Pillow Again - Eight Sleep Headlin
This ad nails the art of turning a tiny annoyance into a must-have product. The headline “Never flip your pillow...

Make Relatable Comparisons - Eiffel Tower
This visual nails a classic marketing move: making big numbers feel real. Instead of saying “a supertrawler net is 1...

The Wealth Pyramid: Why Market Size Matters
This chart breaks down global wealth tiers by how many people are in each. From billionaires at the top (3,000)...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.
I charged them $26 per...

The Cold Email That Landed $100K in Ads
This is a cool story. Sam Parr sold The Hustle’s first $100K in ads with one killer cold email. No...

The S&P 500 Map: A Masterclass in Visual Clarity
This graphic from ETF Investments nails visual communication. One glance and you instantly understand where the biggest players sit in...

How to Tell If Growth Is Real or Just Hype
This chart comparing Cisco’s 2000s bubble vs. Nvidia’s current rise is gold for marketers. It’s not just about stocks—it’s about...
The 20-Person Power List Strategy
Most “networking” advice gets overly complicated. Paul Yacoubian keeps it simple: make a list of the 20 people who can...
I sold my company for over $40 million when I was 31.
Here’s every idea I tried before my big win:
1. In high school I made $2,500 one summer flipping seniors’ used sports gear on eBay.
2. At 20, I launched a hot dog stand called Southern Sam’s: Wieners as Big as a Baby’s Arm. Made up to $1,000 a day. Learned how to sell - and how to blow all my money on beer.
3. That same year, I started an online liquor store selling rare whiskey. It lasted three months before a lawyer told me I wasn't doing things correctly. Still made $10K in profit.
4. In San Francisco, I started a weekly business book club called The Anti-MBA. Couldn't figure out how to monetize it, but met lifelong friends.
...




Sam Parr sold company for $40, but did 13 businesses before then
Before selling The Hustle for $40M, Sam Parr tried a ton of scrappy business ideas. One of them? A hot...

The Monopoly Investing Lesson
This Monopoly-inspired post nails a key money and marketing mindset: stop just playing the game, start owning the board. Marketing...

Ally Bank’s super honest fee copy
I love how Ally Bank on this page goes SUPER HONEST and upfront about the fees they do charge. Instills...

The Smartest Freelance Pricing Board Ever
This photo shows a design studio’s price list that hilariously explains why micromanaging costs more. It’s a genius communication tool...

The Future Flies Itself: Skytron’s Slick Branding
This Skytron ad nails futuristic minimalism. A dark background, sleek jet silhouette, and bold tagline—nothing extra, just pure “wow.”Why It...
This is alarming.
Over 60% of VC money is now going to AI companies.
For reference, only 40% of the VC money went to internet companies in 1999.
If those AI companies don’t start generating real revenue soon enough, investors will...

What Marketers Can Learn From The AI Gold Rush
AI is sucking up over 60% of all venture capital dollars right now. That’s more than the dot-com boom ever...

Lone Wolves Starve. Packs Eat.
This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...

The Market Emotion Curve: A Mirror for Marketers
This classic “market psychology” chart isn’t just for investors. It’s a killer visual for any marketer trying to understand audience...

The Marketing Power of Emotional Timelines
This chart hits you in the gut. It shows how “time spent with children” peaks and then fades. That's emotional...
This graph looks like a handshake 🤝 “I’m gonna take over from here” https://t.co/dG58lypg5a

The AI-Human Content Handshake
That’s not just a graph. It’s the moment AI content shook hands with human writers and said, “I got this...

Ramp Makes Finance Look Fun (Seriously)
This ad from Ramp flips B2B finance marketing on its head. Instead of spreadsheets or suits, we get… a cozy...

Courses vs Software: The Shift in What People Pay For
Ever notice that fewer people want to learn how to do something and more want it done for them? This...

🎤 The SWIPES Email (Friday, October 24th, 2025)
Happy Friday, I am writing this email from my patio outside whilst drinking a beer and the weather is super...

The Jevons Paradox: When things get cheaper, more people use it
Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in...

The $79 Lunch Deal That Stops the Scroll
This MealPal ad nails the art of making people stop mid-scroll. Big, bold price. Mouthwatering food. A deal that feels...

How AI Turns Solopreneurs into Powerhouses
This cartoon nails it: AI isn’t replacing people, it’s supercharging them. The image shows how a lone introvert can suddenly...

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