The Toothbrush Test for Business Success
In the Instagram reel, Mo Gawdat recalls a lesson from Google co-founder Larry Page that reshapes how entrepreneurs think about...
Mastering Trial Reels in 2026
In 2026, creators have taken trial reels to a new level. Instead of hard sells, they’re using quick demo-style videos...
13 tools I use to run a business
Building an online business isn’t about grinding harder—it’s about building smarter. This Instagram reel from Neville Medhora nails the concept:...
From Pizza Boy to Billionaire Yacht Owner
Mohamed Mansour’s journey is a masterclass in comeback power. Born into wealth, stripped of everything, then rebuilt an empire from...
Why Captions Could Be the Secret Weapon in Your Ads
This image shows a classic advertising layout—the kind found in timeless copywriting books—featuring both illustrations and captions. The text emphasizes...
Instagram Dominates B2C: What Marketers Can Learn
The latest data from NP Digital shows a clear frontrunner in the B2C social media race: Instagram. With 62% of...
The AIDA Model in Marketing (Why It's Important + What It's Used For)
The AIDA formula—Attention, Interest, Desire, and Action—is one of the oldest and most reliable frameworks in copywriting. In the video...
How if started: How it’s going: https://t.co/MklnDc0gEM
From Email Recruitment to Hands-Free Driving
In 2015, Elon Musk posted a simple tweet inviting engineers to join Tesla’s Autopilot team. Fast forward almost a decade,...
Short vs. Long-Form: What Top Creators Are Really Posting
A new NP Digital chart shows that an overwhelming 92.7% of top creators focus on short-form videos under five minutes....
Greg Eisenberg on AI slop (and making $$ from it)
Greg Isenberg’s viral post breaks down the phenomenon of “AI slop” — the flood of generic, AI-generated content saturating the...
B2B newsletter pricing for a big email publication
Ad Age’s newsletter rate card is a masterclass in transparent pricing for B2B marketers. With a breakdown that lists subscriber...
They Laughed When I Sat Down At the Piano: The Ad That Still Teaches Copywriters Today
This classic piano lesson ad is considered one of the greatest pieces of copywriting ever written. Created by John Caples...
Email Marketing in 2026: Stability Over Growth
A new NP Digital chart reveals that 60% of marketers plan to maintain their email marketing budgets in 2026, while...
How Sears Sold Trust with a 5% Profit Margin
This vintage Sears ad nails consumer psychology by showing a pile of coins next to a promise: their profit is...
David Ogilvy’s “Confessions of a Magazine Reader”: A Masterclass in Persuasive Writing
This vintage ad by David Ogilvy, titled “Confessions of a Magazine Reader,” is a brilliant example of how to turn...
Nanit Turns Baby Data into Parenting Insights
The Nanit Insights chart makes it easy for parents to understand what each plan offers without overthinking it. In one...
Edit Any Website (free tool)
This is how you can edit any website directly from your browser:Step 1.) Highlight the text in the blue box:javascript:document.body.contentEditable...
The Charisma Formula Behind Dos Equis' 'Most Interesting Man' Ad
This Dos Equis ad doesn’t just sell beer — it sells a lifestyle. The "Most Interesting Man in the World"...
Why Dos Equis’ Coasters Are an Extension of Their Iconic “Interesting Man” Brand
The Dos Equis coasters in this image brilliantly extend the brand’s beloved “Most Interesting Man in the World” campaign. Instead...
The Power of the Persona: Dos Equis’ Legendary Cool
This ad from Dos Equis is a masterclass in personality-driven marketing. With its confident tagline and the effortlessly suave 'Most...
How Dos Equis Made 'Interesting' a Brand Identity
This ad from Dos Equis shows the brand’s iconic 'Most Interesting Man in the World' campaign at its best. Rather...
The Charm of Dos Equis: Selling Swagger with a Smile
This ad for Dos Equis nails the art of charisma-driven marketing. With the now-famous 'Most Interesting Man in the World,'...
If you’d like to get rich or stay rich, I’d encourage you to develop the ability to change your mind.
Most ideas are shitty. So staying fixated on shitty ideas creates an anchoring bias that will weigh you down to the mediocrity of the...
The Wealth Skill Nobody Talks About: Changing Your Mind
Chamath Palihapitiya nails a truth most people don’t want to hear: staying rich—or getting rich—depends on your ability to change...
🎤 The SWIPES Email (Friday, January 9th, 2026)
Writing this from home on a gloomy afternoon, let's get started!Swipe:So the government in the USA created a National Design...