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Big Mario Marketing: Sell the Power-Up, Not the Product

Most marketers make the same mistake: they pitch features instead of transformation. The “Big Mario Marketing” framework nails this by...

Copywriting/Motivation/Advice
Oct 30, 2025
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Never Flip Your Pillow Again - Eight Sleep Headlin

This ad nails the art of turning a tiny annoyance into a must-have product. The headline “Never flip your pillow...

Ads/Copywriting/Emails
Oct 30, 2025
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Make Relatable Comparisons - Eiffel Tower

This visual nails a classic marketing move: making big numbers feel real. Instead of saying “a supertrawler net is 1...

Data/Images
Oct 30, 2025
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The Wealth Pyramid: Why Market Size Matters

This chart breaks down global wealth tiers by how many people are in each. From billionaires at the top (3,000)...

Data/Images/Advice
Oct 29, 2025
thesamparr
Sam Parr
@thesamparr

I sold The Hustle's first ads. About $100k worth.

Here's the 1st cold email I sent that got a sale. It was Wealthfront.

Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.

I charged them $26 per...

The Cold Email That Landed $100K in Ads

This is a cool story. Sam Parr sold The Hustle’s first $100K in ads with one killer cold email. No...

Copywriting/Emails/Advice
Oct 29, 2025
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The S&P 500 Map: A Masterclass in Visual Clarity

This graphic from ETF Investments nails visual communication. One glance and you instantly understand where the biggest players sit in...

Data/Images
Oct 29, 2025
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How to Tell If Growth Is Real or Just Hype

This chart comparing Cisco’s 2000s bubble vs. Nvidia’s current rise is gold for marketers. It’s not just about stocks—it’s about...

Data/Advice
Oct 28, 2025
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PaulYacoubian
Paul Yacoubian
@PaulYacoubian
A staggering amount of business success comes down to making a list of the 20 people you need to talk to and contacting them one by one.

The 20-Person Power List Strategy

Most “networking” advice gets overly complicated. Paul Yacoubian keeps it simple: make a list of the 20 people who can...

Emails/Advice
Oct 28, 2025
thesamparr
Sam Parr
@thesamparr

I sold my company for over $40 million when I was 31.

Here’s every idea I tried before my big win:

1. In high school I made $2,500 one summer flipping seniors’ used sports gear on eBay.

2. At 20, I launched a hot dog stand called Southern Sam’s: Wieners as Big as a Baby’s Arm. Made up to $1,000 a day. Learned how to sell - and how to blow all my money on beer.

3. That same year, I started an online liquor store selling rare whiskey. It lasted three months before a lawyer told me I wasn't doing things correctly. Still made $10K in profit.

4. In San Francisco, I started a weekly business book club called The Anti-MBA. Couldn't figure out how to monetize it, but met lifelong friends.

...

Posted by Sam ParrSam Parr

Sam Parr sold company for $40, but did 13 businesses before then

Before selling The Hustle for $40M, Sam Parr tried a ton of scrappy business ideas. One of them? A hot...

Wisdom/Motivation/Tweets
Oct 28, 2025
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The Monopoly Investing Lesson

This Monopoly-inspired post nails a key money and marketing mindset: stop just playing the game, start owning the board. Marketing...

Wisdom/Copywriting/Money
Oct 27, 2025
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Ally Bank’s super honest fee copy

I love how Ally Bank on this page goes SUPER HONEST and upfront about the fees they do charge. Instills...

Copywriting/Data/Sales Pages
Oct 27, 2025
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The Smartest Freelance Pricing Board Ever

This photo shows a design studio’s price list that hilariously explains why micromanaging costs more. It’s a genius communication tool...

Copywriting/Images/Advice
Oct 27, 2025
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The Future Flies Itself: Skytron’s Slick Branding

This Skytron ad nails futuristic minimalism. A dark background, sleek jet silhouette, and bold tagline—nothing extra, just pure “wow.”Why It...

Ads/Copywriting/Images
Oct 26, 2025
thexcapitalist
Oguz O. | 𝕏 Capitalist 💸
@thexcapitalist

This is alarming.

Over 60% of VC money is now going to AI companies.

For reference, only 40% of the VC money went to internet companies in 1999.

If those AI companies don’t start generating real revenue soon enough, investors will...

What Marketers Can Learn From The AI Gold Rush

AI is sucking up over 60% of all venture capital dollars right now. That’s more than the dot-com boom ever...

Copywriting/Data/Advice
Oct 26, 2025
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Lone Wolves Starve. Packs Eat.

This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...

Copywriting/Motivation/Advice
Oct 26, 2025
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The Market Emotion Curve: A Mirror for Marketers

This classic “market psychology” chart isn’t just for investors. It’s a killer visual for any marketer trying to understand audience...

Copywriting/Data/Advice
Oct 25, 2025
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The Marketing Power of Emotional Timelines

This chart hits you in the gut. It shows how “time spent with children” peaks and then fades. That's emotional...

Ads/Videos/Data
Oct 25, 2025
vanschneider
Tobias van Schneider
@vanschneider

This graph looks like a handshake 🤝 “I’m gonna take over from here” https://t.co/dG58lypg5a

The AI-Human Content Handshake

That’s not just a graph. It’s the moment AI content shook hands with human writers and said, “I got this...

Copywriting/Before and After/Data
Oct 25, 2025
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Ramp Makes Finance Look Fun (Seriously)

This ad from Ramp flips B2B finance marketing on its head. Instead of spreadsheets or suits, we get… a cozy...

Ads/Copywriting/Images
Oct 24, 2025
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Courses vs Software: The Shift in What People Pay For

Ever notice that fewer people want to learn how to do something and more want it done for them? This...

Copywriting/Advice
Oct 24, 2025
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🎤 The SWIPES Email (Friday, October 24th, 2025)

Happy Friday, I am writing this email from my patio outside whilst drinking a beer and the weather is super...

Swipes Email/Newsletter
Oct 24, 2025
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The Jevons Paradox: When things get cheaper, more people use it

Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in...

Ads/Wisdom/Data
Oct 24, 2025
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The $79 Lunch Deal That Stops the Scroll

This MealPal ad nails the art of making people stop mid-scroll. Big, bold price. Mouthwatering food. A deal that feels...

Ads/Copywriting/Social Media
Oct 23, 2025
Ad
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How AI Turns Solopreneurs into Powerhouses

This cartoon nails it: AI isn’t replacing people, it’s supercharging them. The image shows how a lone introvert can suddenly...

Copywriting/Advice/Social Media
Oct 23, 2025

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