Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Stopped all paid spending, revenue went UP
This is an interesting experiment where Adam Robinson of Retention.com decided to TURN OFF all paid spending as an experiment,...
Huel "Pricey Takeout" Ad
This ad for Huel meals-in-a-cup was seen on Reddit, with text saying:Get more for your money with Hot & Savory...
Democracy is a technology to prevent Civil War— Balaji Srinivasan
8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
"You just proved that these signs work" bus stop sign
Spotted in Orlando these signs grab people's attention letting them know these signs DO in fact work. Kind of reminds...
A real business is a well oiled machine that can run without you. A side project needs you involved all the time.— Sam Parr
The absolutely insane travel schedule of a comedian
One of the careers I'm fascinated by is the stand-up comedian. Their schedules and lives are SO insanely weird compared...
How C-suite buys and evaluates software
Some advice from Peep Laja of CXL on how the C-suite execs buy B2B software.
Another cute PostHog email
This is the most boring email notification you can imagine, a "Billing Limit" email...however by adding their fun hedgehog to...
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
1960's 7-Up "Sea Air" Print Ad
This is an eye-catching ad for 7-Up, trying to get people to use 7-Up for their highball drinks.The copy reads:Nothing's...
6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...
AI rapid progress
This is a quick demonstration of how rapid AI has been progressing (even since early 2022). Every 3 to 4...
$3,000,000 email copy I did for a farm company
Nev updated three emails for a farming company that brought in $3 Million dollars.
Microsoft Paint Mirror
Ok this is just a cool ass mirror, a designers dream!
Sam Parr's Hampton Business Plan
This is a cool rough draft of Sam Parr's business plan for his networking company Hampton. I just love how...
The best copywritng makes people...
This is a frustrating piece because it says "The Best Copywriting Makes People" ........then it goes on to list:F ----N-H-B---K-But...
Ikigai = Good + Love + Needs+ Paid
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you...
Big ole numbers are good
For social proof sections I love the concept of showing a BIG NUMBER and smaller text explaining it. Like this...