Difference between poor, middle class and rich flow cart.

This image nails the concept of money flow in under three seconds. It shows exactly how the poor, middle class, and rich treat income and expenses differently — and why that mindset gap compounds over time.

Marketing Analysis

This visual works because it doesn’t just “tell,” it “shows.” Instead of a long paragraph explaining wealth psychology, it uses clean arrows and simple boxes to instantly reveal behavior patterns.

Why It Works

• Visual hierarchy makes it brain-dead simple to follow.
• Uses contrast — three columns = three clear paths.
• Taps emotion: FOMO + “aha!” moment = viral sharing.
• Educational value packaged like a meme.

Examples

• Visual Capitalist infographics spread fast because they simplify complex topics.
• HubSpot’s marketing flywheel chart boosted brand recall of their new model.
• The “Wealth Triangle” post from Alex Hormozi got millions of views using this same visual teaching tactic.