A lot of writers throughout history have embraced walking

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Stanford professor Michel Serres hikes the Dish on a regular basis.
A lot of writers throughout history have embraced walking.
Anon

Ever wonder why your best ideas hit during a walk? This image nails it—movement frees your brain from desk mode. Writers and creatives have used walking for centuries to unlock sharper thinking.

The Marketing Lesson

Walking forces your brain off autopilot. You’re not staring at a screen, so connections start firing differently. It’s like giving your creative engine a tune-up without opening your laptop.

Why It Works

  • Changes environment → sparks fresh thinking
  • Boosts dopamine → improves idea generation
  • Breaks monotony → resets focus
  • Pairs physical rhythm with mental flow

Real-Life Inspiration

  • Steve Jobs took walking meetings at Apple HQ
  • Nietzsche wrote whole chapters while hiking
  • Mark Zuckerberg holds walking meetings to brainstorm big company ideas
  • J.K. Rowling dreamt up key Harry Potter scenes on a stroll through Edinburgh

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