About page for app company leads with a mission statement and company culture

Most companies make their About page all about… themselves. Truebill flips that upside down. Their page talks about you—your savings, your subscriptions, your wins.

The Marketing Magic

Every line, stat, and value on Truebill’s About page reinforces one core idea: customers win here. They don’t brag about “growth” or “innovation.” They brag about how much you save ($245M+) and how many subscriptions you cancel ($155M+). That’s smart positioning.

Why It Works

• Starts with “you” language, not “we” fluff
• Social proof with hard numbers
• Mission tied directly to user outcomes
• Human photos add warmth and authenticity
• Values that echo customer-focused culture

Real-World Examples

• Dropbox highlights user creativity, not tech specs.
• Tesla’s mission: accelerate the world’s transition to sustainable energy.
• Slack’s early About page focused on making your work simpler, not their product roadmap.