Riverside Podcasting Influencers Ad
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Riverside’s ad nails credibility with one line and a few familiar faces. The headline asks, “Your favorite creators use Riverside. Shouldn’t you?” and instantly triggers a “me too” reaction in anyone who follows these big names.
Why This Ad Works
- Borrowed trust: Big creators like Tim Ferriss act as built-in testimonials.
- FOMO trigger: The “Shouldn’t you?” line nudges the viewer toward action.
- Visual proof: The collage of recognizable podcasts quickly signals credibility.
- Clarity: The viewer instantly knows Riverside is for high-quality recording.
Other Brands Doing This Right
- Nike uses top athletes to build instant trust and aspiration.
- Canva showcases real businesses creating with their platform.
- Shopify highlights its most successful store owners in ads.
- HubSpot features famous customers in case studies to validate efficacy.
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