Homepage has great graphics and simple but effective copy

Jul 12, 2022

Home Pages

website homepage for truebill

I love headlines with the word "you" ! The sub-headline says exactly "what's in it for you": "Truebill empowers you to save more, spend less, see everything, and take back control of your financial life." This combo next to a huge UI graphic of the app is a great pairing. As you scroll below the fold you will see excellent social proof via media company blurbs & a user count.

Learn more on truebill.com

list of headlines and subject lines

Big list of subject lines and their open rates

This is a big list of headlines and subject lines used on KopywritingKourse over the years, with their corresponding open rates.

70-content-30-sales-email

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

landing page cap one

Landing page image that shows feature benefits

The image simply explains how the service works and shows the benefits. One good image can replace lines of text.

johnnie-walker

Give Johnny Walker holiday ad

Johnny Walker Scotch would run these ads around the holiday times, so when people are buying holiday party gifts they instinctively go with Johnny...