About page lacks key elements

About Pages
Mar 24, 2022
bad about page mudwtr.com
The copy is not the problem. Its how it is displayed.
  1. Huge blocks of text is hard to read. The text should be broken up into 2-4 sentence paragraphs and/or bullet points.
  2. No images. When speaking of the founders and team, lets see how they look. Attaching a face to a name adds an extra layer of trust. Which gets you closer to the sale.
  3. No product shots.

Image Description

The page from MUD\WTR features a minimalist black and white design with large, bold text. It includes sections about the founder's story, with quotes and extensive blocks of text, but lacks images or visual elements.

Positive Aspects

  • The bold and minimalistic design is visually striking and aligns with a modern aesthetic.
  • The quotes in large text serve as effective focal points that break up the narrative and add interest.

Key Takeaways

  • Long blocks of text should be broken up into smaller paragraphs or bullet points for easier reading.
  • Including images of the founders and team can enhance trust and connection with the audience.
  • Product shots are missing, which can be crucial for visually engaging potential customers.

Additional Insights

  • Consider adding photos or illustrations that align with the brand's aesthetic to keep the page visually stimulating.
  • Small tweaks, like increasing line spacing or using more subheadings, can greatly improve readability.
  • Personal anecdotes or customer testimonials could add a relatable touch and further engage readers.