About page with many displays of social proof in form of company stats

Most companies use their About page to ramble about their “mission” and “values.” Raise flips that script. They lead with proof — hard numbers that instantly build trust.

Marketing analysis

Raise shows impact before selling benefits: $1.6B transacted, 3M members, $170M in customer savings. Those stats instantly answer a customer’s hidden question: “Can I trust this?” The visuals are clean, the numbers are bold, and the story builds credibility fast.

Why it works

• Numbers = instant authority
• Specificity beats adjectives
• Social proof (millions of members) builds trust
• Repetition of stats reinforces legitimacy

Examples

• Airbnb highlights “100K+ cities” to show global trust.
• Shopify flaunts “millions of businesses” to prove reliability.
• Dropbox mentions “700M registered users” to validate scale.
• DoorDash shares “500M+ deliveries” to earn confidence.