Homepage for newsletter host uses a GIF to highlight product features

Home Pages
Mar 19, 2022
above the fold homepage graphics
Making the mockup a GIF that changes colors was a great idea to represent the customization feature that Beehiiv offers.

Image Description

The image is a GIF from Beehiiv's homepage, showcasing a mobile mockup with a changing color scheme. It highlights the platform's customization features by dynamically altering the colors on the mobile screen.

Positive Aspects

The use of a GIF to display the customization feature is both engaging and informative. It visually communicates the key selling point of Beehiiv—its flexibility and customization options—without overwhelming the user with text. The color changes are eye-catching and effectively draw attention to the product's capabilities.

Key Takeaways

  • Visual Engagement: Using a GIF helps capture user attention and demonstrates features in action.
  • Customization Highlight: The changing colors effectively showcase Beehiiv's customization options.
  • User-Friendly Design: The mockup is simple and clearly presents the product's main features.
  • Call to Action: The "Try for free" button encourages immediate user interaction.

Additional Insights

Incorporating motion into design elements like this GIF can significantly enhance user experience. It’s a clever strategy to communicate complex features simply. This approach not only makes the product memorable but also encourages users to imagine their own customization possibilities, which is a powerful way to drive conversions.

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