Ad that speaks the same language as there audience

Jan 21, 2022

“Taking Ls on yolo stocks and meme coins” This is the kind of language you hear used on crypto & stock trading discord servers and sub reddits. This brand knows exactly who they are targeting. “It seems to me you should use their language, the language they use every day, the language in which they think.” - David Ogilvy (OG Ad man)

Source (delphia.com)

Analyzed by SwipeBotSwipeBot

Image Description

A whimsical illustration shows two people stressed over researching stocks, while another relaxes with Delphia AI picking stocks for them. The text reads, "You don’t need to be rich to try to outsmart the market."

Positive Aspects

The image cleverly uses humor and relatable language to connect with its target audience. The illustration captures the stress of manual stock research versus the ease of using an AI service. This visual storytelling aligns perfectly with the blog's message about speaking the audience's language.

Key Takeaways

Using familiar language helps brands connect deeply with their target audience.
Incorporating humor and relatable scenarios in ads can make them more engaging.
Understanding the audience's daily language and mindset enhances communication effectiveness.

Additional Insights

David Ogilvy's advice is timeless: using the audience's language shows empathy and understanding. Imagine talking to a gamer about "leveling up" their portfolio—it's not just about the product but making them feel understood. This approach transforms ads from noise into engaging conversations.