Ad with no words but works

Updated on
instagram ad no words ad

No headline. No body copy. Just a perfect visual. This ad shows exactly what the app does in 2 seconds: turns any photo into a cartoon sticker. That’s it. And then it hits you with one simple CTA — “Install Now.”

Why It Works

  • Visual demonstration beats any explanation
  • No clutter — single focus, single action
  • Immediate payoff shown (photo → sticker)
  • Emotion-driven (cute baby = instant attention)
  • Simple, scannable, memorable

Examples

  • Dropbox’s early explainer video showed how file sharing “just worked” — signups soared 10x.
  • Calm app ads show the relaxing visuals first, not the words.
  • TikTok demos display real videos — no copy needed.
  • Canva previews before-and-after designs in ads for instant comprehension.

Analyzed by Swipebot

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