Amazon's first landing page to now.

Amazon’s first landing page looked like a college homework project: plain, gray, and full of text. Today’s version looks like a high-end digital storefront designed to convert every type of visitor. This glow-up is a masterclass in UX and conversion design.

Why It Works

Visual hierarchy: Modern Amazon highlights products with bold images and clear sections.
Personalization: Every user sees tailored deals and recommendations.
Trust elements: Reviews, shipping info, and known categories reduce buying friction.
Speed: Faster load times keep users clicking.
Ease of navigation: Clean menus and visuals guide buyers instantly.

Examples

Airbnb’s homepage personalizes stays based on user location.
Netflix auto-curates thumbnails by viewing history.
Shopify’s homepage uses clear sections and large visuals to emphasize product value.

Why It Works

Visual hierarchy: Modern Amazon highlights products with bold images and clear sections.
Personalization: Every user sees tailored deals and recommendations.
Trust elements: Reviews, shipping info, and known categories reduce buying friction.
Speed: Faster load times keep users clicking.
Ease of navigation: Clean menus and visuals guide buyers instantly.

Examples

Airbnb’s homepage personalizes stays based on user location.
Netflix auto-curates thumbnails by viewing history.
Shopify’s homepage uses clear sections and large visuals to emphasize product value.