Noah Kagan's 100,000+ Subscribers YouTube Strategies and Advice

Noah Kagan just crossed 100k subscribers on YouTube—and he’s not stopping. In a quick interview, he rapid-fires his lessons on cracking the YouTube code.

The Marketing Lesson

Noah treats YouTube like a startup: lots of experiments, data-driven tweaks, and fast iteration. Instead of chasing perfection, he tests thumbnails, hooks, and topics relentlessly.

Why It Works

• He focuses on clear, curiosity-driven titles
• Cuts fluff—videos hook you in the first 10 seconds
• Doubles down on what performs (data, not guesses)
• Uses repeatable formats that viewers instantly recognize

Real-World Examples

• MrBeast runs thumbnail A/B tests before publishing
• Ali Abdaal measures watch time like a product metric
• Marques Brownlee keeps consistent video structures that fans expect
• Sarah Dietschy builds series formats (like Creator Hub) for loyal viewers