Andrew Wilkinson on the value of a Twitter follower.

Image Description

A tweet from Andrew Wilkinson discussing the value of a Twitter follower in financial terms. He explains it as a formula: Engagement x Conversion Rate x CLTV, and mentions the future potential of followers due to features like Super Follow and Revue.

Positive Aspects

The image succinctly captures Wilkinson's perspective on the financial value of Twitter followers. It highlights the potential future importance of followers as Twitter introduces monetization features, making it relevant to anyone interested in social media strategy and digital marketing.

Key Takeaways

• The value of a Twitter follower can be calculated using engagement, conversion rate, and customer lifetime value (CLTV).
• Twitter's new features, such as Super Follow and Revue, are expected to increase the financial potential of followers.
• Current Twitter followers could become significantly more valuable in the future.

Additional Insights

Andrew Wilkinson's take emphasizes the evolving landscape of social media. As platforms introduce monetization options, understanding the financial metrics behind a follower becomes crucial. It's like turning a "like" into a future investment!