How to succeed in a job

Starting a new job is a lot like launching a new brand. You’re the “new thing,” and everyone’s forming impressions fast. This graphic nails the basics of how to make people remember you for the right reasons.

Marketing Analysis

The left column (Do’s) shows classic “brand-building moves”: consistency, positivity, and proactive communication. The right column (Don’ts) warns against actions that erode trust—aka brand destroyers. It’s reputation management 101 in human form.

Why It Works

• Mirrors brand strategy: build trust, consistency, and clarity.
• Encourages small, visible wins that compound over time.
• Creates emotional safety—people know they can rely on you.
• Uses social proof: showing effort signals credibility.

Examples

• Airbnb built trust with fast responses and helpful hosts.
• Nike stays proactive on social issues, not reactive.
• Zappos gained loyalty by “over-communicating” good news.
• Patagonia reinforces culture by acting on its stated values.