How to learn anything fast
Updated on
Josh Kaufman’s “20 hours rule” crushes the myth that it takes 10,000 hours to get good at something. For marketers, that’s huge. You don’t need a lifetime to get solid at copywriting, SEO, or TikTok ads—you just need focused bursts of smart practice.
The 5-Step Marketing Skill Sprint
- Decide what you want – “Be better at content” is too vague. “Write 5 high-converting emails” is clear.
- Deconstruct the skill – Email marketing = headlines, hooks, CTAs. Practice each part separately.
- Research the essentials – Find the 3–5 ideas that keep popping up in the top tutorials.
- Remove friction – Block notifications, open your tools, set a timer for 90 minutes.
- Commit to 20 hours – Push through the awkward beginner phase.
Why This Works
- Focus beats time.
- Small wins build momentum.
- Clarity reduces overwhelm.
- No distractions = deeper practice.
Real-World Marketing Examples
- Noah Kagan learned Facebook Ads in a week, spending under $100.
- Copyhackers’ Joanna Wiebe built a 5-day copywriting challenge that teaches through 20-minute tasks.
- Buffer’s team learned TikTok marketing by testing 20 videos in 20 days—views jumped 300%.
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