Ann Arbor Plastic Surgery Billboard

Ann Arbor Plastic Surgery nailed this one. Two muffins, a cheeky line, and a whole lot of recall power. It’s one of those ads you can’t forget because it turns a body concern into a punchline—with a clear fix attached.

Why This Billboard Works

• Humor stops people mid-drive faster than a model photo.
• The visual pun makes the message effortless to decode.
• “Friends don’t let friends” builds friendly social proof.
• Short copy = perfect for billboard speed-reading.

Funny Sells When It Solves

• Dollar Shave Club: comedy turned razor sales into $200M.
• Squatty Potty: unicorn poop jokes = millions in product sales.
• Poo~Pourri: cracked a taboo with humor and went viral.

The takeaway: if you can make people laugh and see the solution, they’ll remember—and buy.