Sunglasses billboard headline: We want to sit on your face

This billboard from Detour Sunglasses nails the art of grabbing attention. With the line “We want to sit on your face (respectfully),” it's funny, cheeky, and 100% memorable.

Why It Works

• Humor stops people mid-scroll or mid-drive
• A clever double meaning makes you think and smile
• The brand name and URL are clear and easy to recall
• It fits the brand’s playful personality
• It sparks word-of-mouth and social sharing

Examples

• Liquid Death’s edgy slogans use shock humor to build brand identity
• Dollar Shave Club’s viral launch video mixed jokes and clear value
• Oatly’s billboards use self-aware humor like “Wow, no cow!” to stand out

Smart humor + brand clarity = billboard gold.