Austin Shoe Hospital

A shoe repair shop put up a street display showing before-and-after photos of restored shoes. No flashy slogan. No big discount offer. Just side-by-side transformations that made people stop and think, “Maybe my old shoes can look new again!”

Why this works

• Visual proof screams louder than any ad copy
• It triggers self-reflection (“Hey, I’ve got old shoes like that…”)
• “Before/after” taps into transformation and instant gratification
• Easy to scan and understand in seconds

Real-world examples

• Fitness trainers showing client transformations (classic)
• Cleaning brands like Mr. Clean and OxiClean use dirt vs. shine shots
• Dentists showing smiles before and after whitening
• Furniture restorers showing old vs. refinished tables

Simple visuals. Huge persuasion power.