Austin Shoe Hospital

Published on Aug 30, 2017
band after

A shoe repair shop put up a street display showing before-and-after photos of restored shoes. No flashy slogan. No big discount offer. Just side-by-side transformations that made people stop and think, “Maybe my old shoes can look new again!”

Why this works

  • Visual proof screams louder than any ad copy
  • It triggers self-reflection (“Hey, I’ve got old shoes like that…”)
  • “Before/after” taps into transformation and instant gratification
  • Easy to scan and understand in seconds

Real-world examples

  • Fitness trainers showing client transformations (classic)
  • Cleaning brands like Mr. Clean and OxiClean use dirt vs. shine shots
  • Dentists showing smiles before and after whitening
  • Furniture restorers showing old vs. refinished tables

Simple visuals. Huge persuasion power.

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