Halo Top Ice cream before and after packaging
Halo Top ice cream led to annual sales totaling $347 million after they stopped promoting the brand as much, and instead the benefits of it, like only 280 calories per pint.
They positioned themselves as the healthiest ice cream rather than the tastiest.
Image Description
The image shows a comparison of Halo Top ice cream packaging before and after a redesign. The "Ignored" packaging features a more detailed design with fine print, while the "$347M!" packaging highlights the low calorie count prominently.
Positive Aspects
The image effectively illustrates the power of a packaging redesign. The contrast highlights how focusing on a clear, compelling benefit—280 calories per pint—can transform a brand's market success. It's a visual testament to the importance of simplicity and clarity in branding.
Key Takeaways
- Halo Top shifted its focus from general promotion to highlighting specific benefits, like low calories.
- Emphasizing health benefits in packaging can significantly boost sales.
- Clear, bold messaging on packaging can transform consumer perception and drive success.
Additional Insights
Halo Top's success story is a classic example of how understanding your unique value proposition and clearly communicating it can make or break a brand. It's like when you realize your quirky jokes are actually your best trait at parties—lean into that!
