AWAI Brochure Ad
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Jul 10, 2017
While this ad from AWAI Writing Association is kind of comical (a person using their laptop while riding a horse on the beach!?) it's nonetheless a very attractive ad.
Unlike other emails that announce exactly what their sale is, Peel creates some curiosity and makes you work for it. This could be an...
Wendy's uses callouts in this 1979 newspaper ad to breakdown why their burgers. Customers know exactly what they are eating.
What learning something often feels like.
Pretty much instantly you know precisely what they are selling (a liquor delivery service). Red areas are most likely to attract attention, followed by...