Social Triggers Blog That Converts Pricing

Check out this pricing table. Two columns: Advanced for $199/month and Standard for $99/month. Most people think the pricier one is the hero, but it’s actually the wingman helping sell more Standard plans.

The Psychology Behind It

• Anchoring: $199 makes $99 feel like a deal.
• Decoy effect: The higher plan justifies the cheaper one as “good enough.”
• Visual contrast: Green checkmarks = “value,” red strikeouts = “missing out.”
• Fewer choices: Two options = quick decision.

Why It Works

• People hate overpaying but love “smart” savings.
• Seeing what they lose (red strikes) triggers loss aversion.
• Anchoring reframes $99 from “expensive” to “reasonable.”

Real-World Twins

• Apple pricing makes mid-tier iPhones feel affordable.
• Netflix Premium boosts perceived value of Standard.
• Basecamp breaks the mold with one simple price.