Awesome "grandparents" illustration from WaitButWhy

This Wait But Why graphic shows how little of your DNA comes from each ancestor. You’ve got hundreds of contributors, but only a sliver of each remains—you’re the sum of a big mix.

Marketing analysis

This is exactly how strong brands are built. Every campaign, touchpoint, ad, and customer interaction adds a tiny piece to the overall brand identity. No single moment defines you—it’s the accumulated effect.

Why it works

• Shows “big from small” visually and simply
• Turns abstract complexity into a clear picture
• Helps people instantly “get” scale and relativity
• Feels personal and human

Examples

• Coca-Cola’s brand formed over decades of ads, not one slogan
• Each Apple keynote reinforces the idea of innovation
• Every Nike story adds to the “Just Do It” ethos
• Mailchimp’s friendly tone shows up in every email and landing page