The Risk-Free Lens
1958 Budweiser Beer Print Ad
This 1958 Budweiser Print Ad shows a couple sharing a beer. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...
Aug 11, 2017
Print Ads
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed Repair Saves 50% or...
Jun 7, 2022
Ads
Copywriting
Headlines
How many ancestors does it take to make YOU?
This is a fun little exercise that shows how many unique experiences alllllll combined and dovetailed into creating you.
Jun 9, 2023
Motivation
Advice
Ford Regular Vs Giant Vans Ad with Great Imagery
This cleverly shows how much larger one van is than the other. Super easy to understand.
Dec 17, 2020
Print Ads
Images