Backlinko About Page

Brian Dean’s “About” page isn’t just a bio. It’s a mini sales funnel disguised as a friendly introduction. Every line, image, and button is designed to earn your trust and get your email.

Marketing analysis

The clean layout instantly builds focus. The main headline promises results. The smiling photo softens the pitch. Social proof logos from big-name media flex credibility. And those bright orange “Sign Up” buttons? They follow you down the page like loyal sales reps.

Why it works

• Big promise up top: “Take your SEO to the next level”
• Proof of authority with media mentions
• Friendly copy + expert tone = trust faster
• Minimal distractions = more signups
• Repeated CTAs = more chances to convert

Examples

• Ramit Sethi tells his story while collecting emails
• Neil Patel leads with stat-driven authority
• Marie Forleo repeats her CTA throughout her page
• Justin Welsh uses testimonials to add credibility