Balaji on the founding influencer model

The Value-First Lens

Money-back guarantee from old school Maytag print ad

This is a clever way to offer a xyz year guarantee. They separated themselves from the competition with this line “It is not the...

McDonald’s 1984 swag game was hard!

To be honest I would totally buy a Big Mac just to get this hat!!!

Dan Harmon's 8-Step Story Circle

In this video, Dan Harmon explains how he builds the stories for Rick and Morty episodes: Start with a relatable character; Give the character...