Axe Exit Sign Sticker Ad

This Axe ad is genius. They stuck their version of an emergency exit sign next to a real one so it looks like the little stick-man is being chased by women. No big budget. No fancy CGI. Just clever thinking.

Why it works

• Hijacks everyday visuals people already notice
• Uses humor to instantly communicate the product’s promise
• Creates surprise and delight where people least expect marketing
• Cheap, small, and incredibly shareable

Other smart “found space” ads

• Kit Kat’s bench ads that look like a chocolate bar
• Mr. Clean’s crosswalk strip turned bright white
• Coca-Cola’s vending machines shaped like hugs
• Bounty’s giant “spill” graphics on city streets

Next time you’re stuck, look around. The best ad space might already be on your wall.