Ever try explaining a complicated concept and lose people halfway through? This image nails how to do it right. It compares human, chimp, and elephant brains just by showing how tightly packed their neurons are. No words. No jargon. Just clarity.
Why It Works
- Uses visual contrast to simplify abstract data
- Makes an intangible concept (neural density) visible
- Reduces cognitive load by removing unnecessary labels
- Lets viewers infer meaning, which boosts retention
Real-Life Uses
- Apple ads use visuals to show simplicity instead of telling you
- IKEA’s wordless manuals communicate across languages
- Dropbox’s early explainer video used simple sketches to explain “the cloud”
- Duolingo uses icons and progress maps instead of text-heavy instructions
A good image can say more than your entire slide deck ever could.