"Best Time For Braces" clever billboard

This dentist nailed pandemic humor with one clever billboard: “Best time ever to get braces!” while showing a masked woman pointing at her smile.

Marketing analysis

The billboard takes a common pain point (ugly braces) and flips it into a limited-time opportunity. It ties directly into a real, relatable situation—mask wearing—and adds humor to lower the resistance to booking an appointment.

Why it works

• Hooks attention with relevance and humor
• Turns a negative (braces) into a positive (they’re hidden!)
• Creates urgency tied to a cultural moment
• Simple message and clear call to action

Examples

• Liquid Death uses humor to make canned water exciting
• Dollar Shave Club’s viral video turned a mundane product into a story people shared
• Orbit gum ads made “dirty mouth” funny and memorable