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Brushman Packaging

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Copywriting
Packaging
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Updated on Nov 7, 2025
brushman

These shaving brushes aren’t just tools—they’re little comedians on a shelf. Each one uses the brush as “hair” for a different face, turning a boring grooming item into something people actually want to look at.

Why this packaging works

  • The brush instantly becomes part of the design, not just inside it.
  • Each face tells a mini story and grabs attention.
  • The humor makes the item shareable online.
  • Breaks the pattern on the shelf—no other brush looks like this.

Real-world examples

  • Absolut Vodka: bottle art collectors love.
  • Innocent Smoothies: adds personality with cheeky label jokes.
  • Oatly: fun packaging that makes oat milk cool.
  • Mailchimp: quirky faces and shapes everywhere for memorability.
Source (packagingoftheworld.com)

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