Business coach with unique pricing structure

This course pricing setup is sneaky smart. It’s split into stages, each with its own price tag, but the “Best Value” full bundle makes everything else look expensive by comparison. The result? More people go all-in upfront.

Marketing analysis

This layout uses tiered pricing and the decoy effect. Each stage looks fine on its own, but when you add up the total ($497 + $1397 + $297 = $2191), the $1997 “All Stages” plan feels like a deal. That little psychological trick boosts conversions and average order value.

Why it works

• Anchoring makes $1997 seem cheaper next to the $2191 total.
• “Best Value” label directs attention like a signpost.
• Buyers love the feeling of saving money by spending more once.
• Multiple tiers also cater to tighter budgets without hurting upsells.

Examples

• AppleCare’s 1-year vs. 3-year plan pricing.
• Netflix’s Basic, Standard, and Premium tiers.
• HubSpot’s Starter, Professional, and Enterprise bundles.
• Gym memberships offering “most popular” annual deals.