Casper Daylight Savings Email

Casper nailed it with this email. They took a tiny, random event (Daylight Saving Time) and spun it into a full-blown reason to have a sale. It’s clever, on-brand, and feels fun instead of forced.

Marketing analysis

The genius move here? They connected “an extra hour of sleep” with their product: mattresses. The timing and message line up perfectly, creating a “why not?” reason to buy.

Why it works

• Turns a small moment into a memorable event
• Perfect product tie-in (sleep + more time in bed)
• Simple message with one clear action: use code DST10
• Feels seasonal without being salesy

Examples

• Starbucks’ Pumpkin Spice Latte every fall = seasonal hype
• Krispy Kreme’s “Talk Like a Pirate Day” = free donut frenzy
• Taco Bell’s “Taco Moon” event = record engagement worldwide