B2B Marketing Examples
Examples of B2B marketing on the web
Most Popular in B2B
Possession of the customer is still really really valuable.— Ben Horowitz
What Is MCP? How the Model Context Protocol Connects AI to Tools and Data
That diagram says it all: your AI app is in the middle, and everything else hangs off one simple pipe...
Flying In Customers To Get More Business
This was a great way to get an existing customer to buy more services:They would fly customers in happy customers...
We offered $5,000 to whichever employee got the most engagement on LinkedIn in a single quarter.
$2,500 for second.
$1,500 for third.
Plus $500 for anyone who published 20+ times.
The result: 24 employees published 581 posts in 85 days. 43,000+ reactions. 28,000+ comments. 34,000+ new followers....
Pay Employees to Post on LinkedIn Profitably
Most founders beg employees to “build their personal brand” on LinkedIn, then get surprised when nobody posts. This shows a...
B2B newsletter pricing for a big email publication
Ad Age’s newsletter rate card is a masterclass in transparent pricing for B2B marketers. With a breakdown that lists subscriber...
"Always know where every deal stands" ad
This Monday CRM ad nails a universal sales pain point right in the headline: “Always know where every deal stands.”...
How C-suite buys and evaluates software
Peep Laja drops truth bombs about how execs actually buy software. Spoiler: it’s not from your latest LinkedIn ad or...
Stopped all paid spending, revenue went UP
Adam Robinson from Retention.com pulled a gutsy move: he turned off all paid ads. You’d expect revenue to tank, right?...