B2B Marketing Examples
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Michel Lieben
@MichLieben
We offered $5,000 to whichever employee got the most engagement on LinkedIn in a single quarter.
$2,500 for second.
$1,500 for third.
Plus $500 for anyone who published 20+ times.
The result: 24 employees published 581 posts in 85 days. 43,000+ reactions. 28,000+ comments. 34,000+ new followers....
Pay Employees to Post on LinkedIn Profitably
Most founders beg employees to “build their personal brand” on LinkedIn, then get surprised when nobody posts. This shows a...
Tweets/Money/Advice
Apr 4, 2026
