How C-suite buys and evaluates software
Some advice from Peep Laja of CXL on how the C-suite execs buy B2B software.
Image Description
The image is a yellow slide titled "Conclusions" from Wynter Workshops. It lists key points about how C-suite executives evaluate and purchase B2B software, emphasizing the importance of recommendations, word-of-mouth, brand fame, and various strategic approaches like demos and trade shows.
Positive Aspects
This image effectively condenses crucial insights into a simple, digestible format. The use of bullet points makes it easy for readers to quickly grasp the main ideas. The bold, contrasting colors ensure that the information stands out, making it memorable and engaging.
Key Takeaways
- Recommendations are crucial in influencing C-suite decisions.
- Enthusiastic customer word-of-mouth (WOM) significantly boosts credibility.
- Brand recognition increases the likelihood of being shortlisted.
- Online presence, including social media and websites, is vital.
- Interactive demos and trade shows are effective tools for closing deals.
Additional Insights
Think of the C-suite as the ultimate decision-makers, but they’re not immune to peer influence and brand reputation. It’s like going to a restaurant because your friends rave about it. Remember, even the top execs are just people making important decisions, so make your brand the one they keep hearing about!
